Device Magic has over 1,000 customers, including Apple, Toshiba, and Coca Cola. Based on their Capterra reviews, users are begging for more because “they are that good”.
But, they’re not made for everyone.
Their prices are typically higher for smaller businesses, some integrations are limited, and it can be difficult to edit forms once they are live.
And, if your industry requires super-specific tools or features, Device Magic may not be for you.
That’s why I’ve created this list. For users who:
- Are looking to build their own data capture app, but decided Device Magic isn’t for them
- 99.9% sure Device Magic is for them, but want to make sure they’re not missing an obvious competitor
- Existing Device Magic users who want to find a better alternative
I’m Paul, one of the founders behind forms2. I’ve helped over multiple companies to digitise their data capture and workflows in industries like construction, finance, and healthcare. Through building forms2 and from my own clients, I’ve learned what’s needed when building your own data capture app.
And yes, I’ve listed ourselves as one of the alternatives.
Not because we can, but because we’ve had multiple clients move from Device Magic and other alternatives to us. It’s from these experiences we created this list.
This list will give you 11 alternatives to explore. Once you’ve checked out the ones that match your needs, you’ll know if Device Magic or an alternative is for you.
forms2
forms2 is a powerful data capture platform offering simple form creation and real-time analytics to help businesses streamline workflows.
Compared with Device Magic
Ease of Use: A more intuitive drag-and-drop editor
Analytics: Offers a more advanced real-time data visualisation
Offline Access: Similar offline functionality, but forms2 syncs data faster once online.
Integrations: Supports more native integrations with CRMs and ERP systems.
Pricing: forms2 offers a competitive entry-level plan with premium analytics included.
Name | Customisation | Ease of Use | Integrations | Offline | Pricing |
---|---|---|---|---|---|
Truecontext | 6 | 9 | 8 | ✔ | 8 |
GoFormz | 9 | 8 | 9 | ✔ | 9 |
Fulcrum | 7 | 6 | 8 | ✔ | 8 |
Forms On Fire | 8 | 9 | 9 | ✔ | 9 |
Process Street | 6 | 7 | 8 | ✔ | 7 |
ProcessMaker | 8 | 6 | 9 | ✔ | 7 |
SafetyCulture | 6 | 8 | 8 | ✔ | 9 |
Quixy | 8 | 9 | 7 | ✔ | 8 |
Visualogyx | 6 | 7 | 7 | ✔ | 9 |
Formstack | 9 | 9 | 9 | ✔ | 7 |
Note: Ratings out of 10.
Truecontext
Best for: construction, logistics, and retail.
Truecontext specialises in field data capture for industries like construction, logistics, and retail, focusing on accurate and efficient data workflows.
Compared with Device Magic
Industry Focus: Truecontext targets specific industries, offering niche templates that Device Magic lacks.
Ease of Setup: Truecontext provides faster onboarding for field teams.
Collaboration: Features more robust team collaboration tools.
Customisation: Limited compared to Device Magic’s advanced custom workflows.
Support: Offers 24/7 live support.
GoFormz
Best for: general business operations and administrative workflows.
GoFormz enables businesses to digitise paperwork with customisable forms and integrations to streamline processes.
Compared with Device Magic:
Customisation: GoFormz offers more extensive template customisation options, such as field types, conditional logic, and template sharing.
User Experience: Its user-friendly interface is slightly more modern than Device Magic’s, making it easier for quicker onboarding.
Offline Access: Similar offline capabilities for fieldwork.
Integrations: GoFormz integrates with popular tools like Box, Dropbox, and Salesforce.
Pricing: Offers a free version for basic use. The Teams plan is still $39 per user cheaper.
Fulcrum
Best for: construction and environmental services.
Fulcrum combines form building with geospatial data collection to enhance field data workflows, particularly for mapping and inspection tasks.
Compared with Device Magic:
Mapping Features: Includes geospatial tools, not found in Device Magic.
Industry Use: Better suited for industries like construction and environmental services.
Offline Functionality: Offers equivalent offline access.
Ease of Use: UI can be more complex compared to Device Magic, slowing down onboarding time.
Forms On Fire
Best for: healthcare, finance, and those with advanced integration needs.
Forms On Fire is a cloud-based platform offering flexible forms with offline capabilities and advanced integrations for data automation.
Compared with Device Magic
Ease of Use: Pre-built templates, step-by-step guides, and user training helps teams get started without technical expertise.
Customisation: Provides advanced branding options for forms.
Offline Access: Both platforms offer offline usability.
Integrations: Forms On Fire supports a wider range of automation tools.
Pricing: More cost-effective for small businesses – saving around $44 per user per month.
Process Street
Best for: small teams focused on workflow standardisation.
Process Street focuses on workflow automation and checklist management, helping teams standardise processes.
Compared with Device Magic
Workflow Management: Offers more robust workflow automation than Device Magic.
Templates: Focused on process templates rather than traditional forms.
Collaboration: Enables team collaboration within workflows.
Customisation: Limited for forms compared to Device Magic.
Pricing: Slightly higher cost due to additional workflow features.
ProcessMaker
Best for: banking, insurance, and higher education.
ProcessMaker is a business process management tool for automating workflows and collecting data efficiently.
Compared with Device Magic:
Workflow Automation: Provides advanced BPM features not present in Device Magic.
Customisation: Focused on workflow customisation over forms.
Ease of Use: Requires more technical expertise than Device Magic.
Integrations: Better integration with ERP systems.
Pricing: Higher cost due to enterprise-grade features.
SafetyCulture
Best for: safety compliance in industries like construction or manufacturing.
SafetyCulture is a mobile-first inspection and checklist platform designed for workplace safety and compliance.
Compared with Device Magic:
Specialisation: Tailored for safety inspections, whereas Device Magic is more general.
Ease of Use: More straightforward for safety-specific use cases.
Customisation: Less flexible for non-safety forms compared to Device Magic.
Reporting: Offers safety-specific analytics and reports.
Pricing: Competitive for safety-focused organisations – saving $40 per user per month compared to Device Magic.
Quixy
Best for: IT or startups that need no-code solution.
Quixy is a no-code platform for creating workflows and forms, catering to businesses seeking automation without technical expertise.
Compared with Device Magic
No-Code Features: Easier for non-technical users to build workflows.
Customisation: Allows drag-and-drop form customisation.
Integrations: Supports third-party apps, similar to Device Magic.
Ease of Use: Simpler interface for beginners.
Pricing: More scalable plans for growing businesses.
Visualogyx
Best for: field inspections or utilities that rely on visual data.
Visualogyx is a field inspection tool that simplifies data collection with photo-rich forms and annotation capabilities.
Compared with Device Magic
Special Features: Offers photo annotations and visual data collection tools.
Industry Use: Tailored for industries requiring detailed visual reporting.
Offline Access: Comparable offline usability.
Customisation: Less customisable than Device Magic.
Pricing: More affordable for small teams (around $5 per user per month cheaper).
Formstack
Best for: healthcare and education.
Formstack is a versatile form builder offering advanced workflows, electronic signatures, and payment integrations.
Compared with Device Magic
Customisation: Advanced logic and design customisation.
Ease of Use: More user-friendly for non-technical users.
Integrations: Offers payment integrations, unlike Device Magic.
Offline Access: Similar offline features.
Pricing: Starts from $99 per month, increasing with how complex and advanced your workflow is.
Unsure?
Creating your own app is daunting and you don’t want to make the wrong choice when choosing your builder. The whole process will rely on this one choice.
If after exploring all these 11 alternatives you’re still not sure – try our 14 days free trial.
You’ll get access to everything a paid user would, but without the bill.
14 days is plenty of time to see if forms2 should stay or get crossed off your list. If you want to make double-sure that forms2 is right for you, send me an email detailing exactly what you need.
I’ll either reply with:
- “Yes, forms2 can help”
- “Frustratingly, we can’t help you. BUT – I reckon you should check out this builder”.
I’d rather you make the right choice, even if it means you go with someone else.